Gary Vaynerchuk - You Gotta Find Your Hoopla Factor

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Lesson #1: You Gotta Find Your Hoopla Factor

“You have to be excited about what you’re doing, if you have the hoopla factor it’s because you love what you do.”

Have you found your “Hoopla Factor?” Are you passionate about what you’re doing? In business, especially an Internet Business, you have gotta find your hoopla factor. It’s that thing in your business that you can get excited about, that thing that sets you apart in your niche and you just simply love doing it.

Whatever that hoopla factor is for you, make sure that you’re staying true to who you are. I see too many marketers & entrepreneurs that are just super fake! They see someone doing something that is getting attention so they try and become that person for some reason. That is so sad to me because it just shows that people are lacking a ton of confidence in themselves so they try and act like someone else.

You have got to realize that there’s something inside of you that is extremely special that sets you apart from everyone else. There’s an old proverb that says, “A man’s gift makes room for him and brings him before great man.” I believe that thing inside of you, that DNA, that Passion of yours, is the thing that you need to find, that thing you need to tap into, so that you can be totally authentic, real, and transparent! Folks, when that happens, it’s a lot easier to get excited about things.

People are looking for an “Authentic Story.” What’s YOUR authentic story cause that’s your Hoopla Factor. It’s what sets you apart from everyone else. It’s okay to be different. I DARE you to be different and watch what happens. What’s the worse that can happen? People actually like you?

Gary did things different in a MAJOR way. Here’s a couple things he did different then everyone else in his industy.

1. Launching a Website: In 1997 WineLibrary.com was launched and no one was doing that in the Wine Industry.
2. Gary was a bit of a “Freak Show”: When he was 20 years who knew a lot about Burgandy , people would come to see a kid that looked 13 talking about that.
3. Invested Heavily in a Different Product Mix: When everyone else was talking about California wine’s and Gary was pumping out Spain & Australia and getting people really excited about that.

Gary did things different and is still doing things different? What are you doing different that you can get people excited about. People want to get excited and they’re looking out there for someone to get them excited in YOUR niche. Will it be you? I sure hope so.

Here’s what I would do if I were you because I’ve done this myself.:

1. I would take out a piece of paper and write out the things or that thing that you’re most passionate about. That God given gift, talent that you know that if the world just saw this side of me, it would be over! People want to see THAT side of you. Now there can be many things, but try and keep it close to your business as possible. For some of you, you just might not be passionate about what you’re doing and might think to start doing something else?
2. I would call 2 of your closest friends that TOTALLY know the REAL you! Or it can be business advisors. You gotta make sure they’re the friends that you know deep down have your best interest in mind. I would ask them to answer a few simple questions, “What makes ME me?” For me it was, “What makes Alejandro, Alejandro.” What are the good qualities and gifts that you believe separate me from everyone else? What’s ONE word that describes Alejandro.
3. I would take the piece of paper and what your closest friends told you, and start to iron out who you really are and how you can bring that to the table in your business, to your clients, customers, etc.

I want you to take these simple actions and I DARE you to comment below and let me know what YOUR passion & gifts are and how you plan to implement that in your business. Don’t be afraid, we’re all here to help each other out.

I gotta warn ya, you might have to do some soul searching which to some people it isn’t fun. I HAVE to soul search, I HAVE to be in tune with my Passion cause if not, I get bored easy and there’s no excitement for what I do. But keep in mind, if you want that “Hoopla Factor” in your business, you gotta be willing to take the necessary steps.

I look forward to hearing from ya and tomorrow look out for the post entitled: “Get Ahead Of the Pulse.”

I’ll leave you with a quote from Gary:

“You need to create an air of excitement in your business.”