Blogging has absolutely transformed my business. I had blogged for SEO purposes over the last couple years but never blogged to build my own brand. It’s been over a year since I first launched my blog and it’s a long time coming. You can take a look at my very first video here. Be warned, I’m pretty stiff 
http://successfool.com/video-1/
Since I started blogging to position my brand out there in the marketplace, a lot of people ask me the question, “How do I start blogging,” How important has blogging been to your business.”
Well I’ll answer one of the questions today and then have my partner Justin Brooke answer you tomorrow nigh LIVEt on my Internet TV show SuccessfoolTV. Justin has been ROCKIN IT lately with his blog. Quadrupling his traffic for his already successful blog Site Fliiiiiiiiiiing! (you gotta say it that way with the exclamation mark!!!)
How important has blogging been to your business?
I tell entrepreneurs and small businesses all the time… “blogging is the nervous system…the cornerstone of your online presence.”
Because of the success that I’ve had with my blog, I’ve been given the opportunity to speak at conferences, coach others how to use social media to grow their business, ran my own conference and the list goes on and on and on.
Listen, there’s so much traffic on these social media sites, we’re talking a LOT of traffic. Twitter is the fastest growing social network on the Internet, Facebook is growing at over 700,000 new users everyday. If Facebook was a country, it would be the 6th largest in the world.
So the goal for businesses shouldn’t be just to communicate with folks on Twitter, Facebook, LinkedIn, Myspace, and keep the conversation on those particular sites and try to offer products and services. The goal should be to start a conversation with these people, add amazing value to people’s lives, then funnel them back to your blog (NOT a lead capture page) where you can add MORE value to their lives. THEN, if you do a good enough job, you’ll have an opportunity to win over their business.
So has blogging been important to my business success, ABSOLUTELY.
Here’s some of just a few benefits of blogging for your brand or business:
- Brand awareness
- Traffic
- Research
- SEO (search engine optimization)
- Building relationships with your customers, clients or prospects
- Can review products or services in your industry
- Lost cost marketing
- Positioning you or your company as the “thought leader” in your niche
- Reputation management
How important has blogging been for YOU? Would love to hear what your stories.
