Top 10 Bestselling Internet Marketing and Internet Culture Books

Facebook, Internet Success, Social Media Marketing, Twitter

Top 10 Bestselling Internet Marketing and Internet Culture Books

1 Comment 12 March 2009

Yisel Guajardo is an entrepreneur who writes about internet marketing, social media, and blogging. She authors the blog Advanced Income. You can also follow her on Twitter.

With the launch just a few days ago of the Kindle application for the iPhone and iPod touch, you might be looking for some new books to add to your library.

Here are the best selling books on Amazon in the Computer & Internet category under Business & Culture.

Amazon’s results are updated hourly so this list is a rough approximation of the most popular books at the moment.

(As a side note, something worthy to note is that the books in the top spots in ALL categories on Amazon are also available in a Kindle edition.  No surprise that books offered in a variety of formats appeal to more people.)

1. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
01new rules2 Top 10 Bestselling Internet Marketing and Internet Culture Books

2. Groundswell:  Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
02groundswell Top 10 Bestselling Internet Marketing and Internet Culture Books

3. Social Media Marketing:  An Hour a Day by Dave Evans and Susan Bratton
03smm Top 10 Bestselling Internet Marketing and Internet Culture Books

4. Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm
04twitterpower Top 10 Bestselling Internet Marketing and Internet Culture Books

5. Here Comes Everybody by Clay Shirky
05here comes Top 10 Bestselling Internet Marketing and Internet Culture Books

6. ProBlogger:  Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett
06problogger Top 10 Bestselling Internet Marketing and Internet Culture Books

7. Web Analytics:  An Hour a Day by Avinash Kaushik
web analytics Top 10 Bestselling Internet Marketing and Internet Culture Books

8. Wikinomics: How mass Collaboration Changes Everything by Don Tapscott,  Anthony D. Williams, and Alan Sklar
07wikinomics Top 10 Bestselling Internet Marketing and Internet Culture Books

9.  Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz and Guy Kawasaki
08word of mouth Top 10 Bestselling Internet Marketing and Internet Culture Books

10. Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall and Bryan Todd
09ultimategoogle1 Top 10 Bestselling Internet Marketing and Internet Culture Books

Other notable titles:

Facebook Marketing: Leverage Social Media to Grow Your Business by Steve Holzner
facebook Top 10 Bestselling Internet Marketing and Internet Culture Books

Grown Up Digital: How the Net Generation is Changing Your World HC by Don Tapscott
grown up Top 10 Bestselling Internet Marketing and Internet Culture Books

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online by Warren Whitlock and Deborah Micek
twitter rev Top 10 Bestselling Internet Marketing and Internet Culture Books

Please leave your comments below.  Which have you read? Which would you recommend or not?

Don’t Talk To Me, I’m Trying To Add More Friends

Facebook, Internet Business, Internet Success, Networking & Connecting, Social Media Marketing, Social Networking

Don’t Talk To Me, I’m Trying To Add More Friends

4 Comments 19 February 2009

Yisel Guajardo is an entrepreneur who writes about internet marketing, social media, and blogging. She authors the blog Advanced Income. You can also follow her on Twitter.

The debate hit the Internet Marketing world last week when Ed Dale announced on his blog he’s flushing most of his Facebook friends and starting fresh.

(Why did flushing, friends, and fresh just seem weird to me? Anyway.)

It really isn’t anything new, the desire to have lots of friends on the social networking sites is viewed as a type of social validation. You know, “Hey I’m cool, look at all the friends I have”.

Come on, admit it. How cool did you look on MySpace when Tom was your only friend?

Hey, I’m just saying…I’m not pointing any fingers, I fell for it too. :-)

But this led to a mad rush to add friends as quickly as possible with friend adding software and viral gizmos and gadgets that are still prevalent to this day. Especially on Twitter.

Yet time has shown, that just like in the real world, it’s not the number of friends or followers, but who is actually listening and cares what you have to say.

You can’t fake influence. Just like men can’t fake…well, you know. It’s either there or not.

So here we are, a ton of useless friends that put in question our use of social media socially.

Huh? Well, the cartoon below says it all. Are you so busy adding friends that you are missing out on the real value of the sites you use either personally of professionally?

facebook Dont Talk To Me, Im Trying To Add More Friends

With over 175 million people on Facebook, as marketers we start rubbing our little hands. And yes it’s tempting. Oh yes very tempting. I mean, if Facebook were a country if would be the sixth most populated in the world! (And we don’t need a passport or have to put up with airline security.)

But Ed has a point. He says:

People who study Internet marketing intensely as we do, use Facebook completely the wrong way. Actually let me rephrase that, we do not use it the way “real people” use it.”

I’m certainly rethinking my use of Facebook. I haven’t logged in for months, simply because it was a time hog having through sift through an Inbox full of solicitations, spam, and useless conversations to find anything of value and personal.

And although I don’t know wether I’ll be flushing friends from the bathroom of my account just yet, not because I don’t want to, but because I’m too lazy to do it myself, I don’t think there is a right or wrong answer.

Its really going to boil down to answering this question for yourself: What’s my purpose for using it?

I’d love to hear from you. Especially those using Facebook both professionally and personally.
Will you be flushing your friends? How do you use Facebook and what do you get out of it?

Talk soon.

Stop Chasing Ducks – It’s Killing Your Online Business

Entrepreneurship, Internet Business, Perseverance

Stop Chasing Ducks – It’s Killing Your Online Business

6 Comments 05 February 2009

Yisel Guajardo is an entrepreneur who writes about internet marketing, social media, and personal development. She authors the blog Advanced Income. You can also follow her on Twitter.

ducks Stop Chasing Ducks   Its Killing Your Online Business

Several weeks ago we took the kids to a pond that had ducks. My son had a bag of breadcrumbs and began chasing after the ducks to feed them.

I said, “Stop. If you chase them they’ll just run away. You have to hold still. They’ll come to you and then you can throw the bread.”

Sure enough, he did what I told him and in no time, he had more ducks than he could feed.

Sometimes we do the same thing. I know I’ve done my fair share of duck chasing.

When you chase every possible option, every guru, every hot new course and product launch, you’re killing your chance of success because when you chase every possibility you can never stand still and follow through on any possibility. It just becomes a vicious cycle with nothing to show for it in return except a bunch of hungry ducks.

Here’s how to deal it with.

1. Have A Clear Target

You have to know what you want. If you don’t know what you want, and I mean specifically, how in the world do you expect to get it? You can’t. Imagine being in a restaurant and the server asks you what you want and you say “I don’t know.” They either won’t bring you anything or you’ll end up with something you don’t like and never really wanted in the first place.

What you want has to be specific. “I want to have an online business” doesn’t cut it. What type? What business model? Will it be blogging, consulting, affiliate marketing, etc? What niche or niches? How much revenue to you want to generate – long term and short?

This is probably the hardest part. But once the you are crystal clear about what you want, the rest can be put in place.
If you are confused, you wont’ take any action. So be crystal clear and write it out.

2. Follow a Proven Plan

I don’t remember who it is that said, “It doesn’t matter how positive you are, if you run East looking for a sunset you simply will not find it.”

That’s why it’s so important to follow a proven plan. And the fastest way to do that is to follow or model someone who has already achieved or gotten what you want. Do what they do.

There are lots of options and many times lots of great options. This is where the duck chasing usually starts and people get lost and start jumping from opportunity to opportunity. Ask yourself this question, “Which person, system, mastermind, or course is going to best teach me and help me get what I want?” If you were really clear and specific in #1, you’ll be able to simply narrow down your choices to just a few.

Now, lay them all out and make a decision. After you’ve made your decision, murder the other choices. That’s right – murder them! This brings us to the next step.

3. Focus!

In the podcast Manager Tools they call it “Murder The Unchosen Alternative”. Once you’ve made a decision about something, you murder or discard all the other options. Why? So you can focus. This takes commitment. There are lots of distractions. It’s tempting to start chasing those darn ducks again. Now, if you’re decision turns out to be the wrong one. It’s okay. Then, you can revive your other options and/or add new ones. But not until you have completely followed through and are ready to either take things to the next level or try a new alternative.

4. Measure

That which is measured can be improved. If you want to lose weight, what is the first thing you usually do? That’s right. Weigh yourself so you can see where you are at and be able to measure your results. Same applies here, you need to assess where you are at. What you measure will depend on your situation but mostly it will be financial and metrics like traffic, conversion, etc.

I think time is another important measurement. For example, how much time do you spend on certain tasks? What are the things that are distracting you?

5. Take Consistent Action

If you are going to start running for exercise, you don’t run a marathon you’re first day of training. But you do run. You at the very least get up and start walking. You don’t wait to have the perfect shoe, or the perfect weather, or the designer work-out clothes. You get up and go.

Don’t wait for things to be perfect. They never will be. Remember, the ducks don’t have to be all in a row. :-)
Get going!

Keith Cunningham said, “Ordinary actions, consistently done, create extraordinary results”.

6. Tweak

Continue to measure your results and make adjustments. Things seldom happen in a straight line. Did you know an airplane is off course most of the time? It’s the tiny little adjustments in direction that make it possible for a plane to land on target.

7. Keep On

Once you have momentum, don’t quit. Keep going. Put yourself in an environment that supports you. The fastest way that someone learns a new language is by immersing themselves in an environment where people only speak that language.

Image source: sxc.hu

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