Micah is a publicist who has worked in numerous industries from consumer electronics to private equity. He’s very big on using the bloggers as publicity tools. You can check out his company’s FeverPitch Media Blog or follow him on Twitter, or both!
I talked before about why the bloggers are so important in media today. They are certainly a great outlet to get your word out.
So, getting the name of you, your product, service, blog, company, etc onto blogs is important for obvious reasons. You are getting exposure to new people and may even be getting traffic to your website. Both of those things are great.
But, reaching out to the bloggers has another excellent side benefit. Every time a blogger mentions you and puts a link to your website/blog in there, it’s a bit of light Search Engine Optimization. I’m not claiming to be an SEO expert, but I know that part of some SEO campaigns includes link-building. Google likes to see people sending links to your site.
Are a few blog hits going to catapult you to #1 in Google search engines. I really doubt it. But, you should always be thinking big picture and how to maximize your website.
So, keep this in mind when you are thinking about your PR campaign. Getting on television is awesome. A mention on the radio? Great! A two-paragraph quote in the Chicago Tribune is phenomenal. But, don’t forget about those bloggers. They can help in more ways than one.
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